CRAFTING THE DIGITAL AND CREATIVE PRESENCE OF A GLOBAL PRODUCTION
CRAFTING THE DIGITAL AND CREATIVE PRESENCE OF A GLOBAL PRODUCTION
DURATION
8 Weeks
DURATION
8 Weeks
CLIENT
HOUSE OF MCQUEEN
CLIENT
HOUSE OF MCQUEEN
Creative Development
Creative Development
Digital Presence
Digital Presence
Media Exposure
Media Exposure
Automation
Automation
PROJECT OVERVIEW
PROJECT OVERVIEW
House of McQueen is a luxury entertainment production developed under Rick Lazes’ leadership. Working closely behind the scenes, VALOUR contributed to the creative direction and digital strategy that shaped the brand’s visual identity and online presence. The work focused on creating cohesive assets and media materials that reflected the scale and artistry of the production, while amplifying visibility across digital channels.
House of McQueen is a luxury entertainment production developed under Rick Lazes’ leadership. Working closely behind the scenes, VALOUR contributed to the creative direction and digital strategy that shaped the brand’s visual identity and online presence. The work focused on creating cohesive assets and media materials that reflected the scale and artistry of the production, while amplifying visibility across digital channels.
The Challenge
The Challenge
The project required a refined creative system and an online presence capable of matching its artistic vision and production caliber. The team needed compelling assets and a digital identity strong enough to attract media attention and support sponsorship efforts.
The project required a refined creative system and an online presence capable of matching its artistic vision and production caliber. The team needed compelling assets and a digital identity strong enough to attract media attention and support sponsorship efforts.
The Solution
The Solution
VALOUR developed a suite of creative materials — from digital visuals and brand collateral to media presentation assets — designed to position House of McQueen as a high-end, globally relevant production. This creative foundation elevated its perception, strengthened its media footprint, and established a professional digital identity to support future PR and partnership initiatives.
VALOUR developed a suite of creative materials — from digital visuals and brand collateral to media presentation assets — designed to position House of McQueen as a high-end, globally relevant production. This creative foundation elevated its perception, strengthened its media footprint, and established a professional digital identity to support future PR and partnership initiatives.
